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NYU Langone - Plastic Surgery logo
HealthcareAcademic plastic surgery program

NYU Langone - Plastic Surgery

Delivered a procedure-focused academic surgery experience with a documented consultation-request workflow.

Category
Healthcare
Highlight
Academic
Focus
Medical program
Stack
Medical web design
Measurable Results
Delivered
Procedure-focused architecture
Rebuilt
Surgeon-authority pages
Launched
Consultation appointment path
Challenge

Communicate the depth of an academic plastic surgery program and give research-phase patients a clear path to a consultation.

Strategy

Procedure-focused architecture, surgeon-authority pages, condition explainers, outcome context, and a clear appointment path.

Result

Delivered a procedure-focused academic surgery experience with a documented consultation-request workflow.

Engineering Stack

Medical web design · Procedure pages · E-E-A-T · Appointment funnel

Scope of Work
  • Design + information architecture
  • SEO foundation (on-page, schema, internal linking)
  • Conversion / inquiry pathway
  • Content system aligned to client's service lines
Deliverables
  • Delivered — Procedure-focused architecture
  • Rebuilt — Surgeon-authority pages
  • Launched — Consultation appointment path
Measurement Methodology

This case study reports delivered scope only. It does not publish traffic, ranking, revenue, or lead-volume numbers unless a verified source is attached; qualitative outcomes describe the shipped workflow, not measured performance.

Case-study data last reviewed for accuracy: 2026-01-15

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